Saturday, February 24, 2007

How did they do that? The making of the Orange-Belonging Spot...

So how many of you figured out how they did it? Hmmm... be honest...

Holes, lots an lots of F'n holes for people to jump into... that was easy, wasn't it? The simplest answer is usually correct...

Created by exported Swedish Team Sam Ã…kesson and Tomas Mankovsky of Fallon London & directed by Frederic Planchon. Asked how many takes it took and exactly how they did it and what VFX were used? Sam replied, "No VFX at all... and yeah it took A LOT of F'n takes, we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes."
Add a well placed camera and some strong editing, mix it all together and you get this spot...
Here's the behind the scenes footage of some key elements I promised you all...




Agency: Fallon London
Shot on location in Mexico.

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