Okay, I have been wanting to post this ad for awhile, sorry i'm just getting to it...
Dove jumps on the guerilla advertising wagon and does it right, not only are they brutaly honest, they are effective...
This ad shows all the steps in creating the illusion of a supermodel, from hair & makeup to digital photo retouching...
Agency Ogilvy & Mather, Toronto.
Here's the "Making of Dove Evolution".
Nice Job...
The Post Houses are Rogue Media & SoHo.
Music is "Passage D" (Vapor remix) by The Flasbulb.
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