Now for a change of pace from the previous post...
This commercial done for "Orange, titled-Belonging" was shot entirely "in the CAN" as they say... There are no special effects, VFX or CGI done on this ad... it was shot over the period of 2 months with weeks upon weeks of rehearsals so that men, women and kids would get it right, and then they added a dog to into the mix as if it wasn't complicated enough...
Very well done, and a testament as to what a lot of hard work, a little creativity and not having a million dollar budget to "Fix it post" can do...
So how did they do it? Ideas/guesses?
Stay tuned to this bat channel and not only will I tell you how they did it, but I'll show you behind the scenes footage...
Amazing stuff, so utterly simple and yet still so powerful...
Stay Tuned... and if you guess how they did it, you win a prize...
Agency: Fallon London.
Prod. Company: The Academy, Post-production: MPC
Audio post-production: Wave Studios
Team: Micah Walker (Creative Director), Sam Åkesson (Creative) and Tomas Mankovsky (Creative)
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