Some more Visual Copywriters work...

k, everyone liked the spots but I guess the copywriters spoke 1st or loudest and wanted more copy driven spots shown...
so without further ado...
Here's one for Heinz ketchup... it's what's called a "tease" in the "biz", a 10 second spot that rarely gets made because no one thinks they work, usually they are just used as a logo placeholder...

Bwahahaha... oops, there is no copy on that spot... >=]

and number 2 goes to...Try selling a bean and a smell, with what else, color...


Last but not least... nobody else but a copywriter could dream this up...

good stuff...

Seems like everyone liked the spots I posted with & w/o VFX, so here's a few more...

So here you go, now you can't say I never gave you anything...
1st off is Honda's imagining of(for) ASIMO? There brainchild in robotics, which they are leading in BTW...

Nice viral, very well done, and no Special FX...

2nd up is for Ols-What are the odds?

Definately a good choice to use mostly CGI VFX...

3rd place goes to... Mazda, zoom zoom... who say's women can't parallel park...

No CGI VFX were used, just old skool-practical Special FX...
Nice Job...

Honorable Mention goes to this one... This is for all the copywriters out there...

Good copy can make or break a spot, no amount of budget or Special FX can save bad copy. This one earned it's place here, because of good copy, compare it's budget to the any of the other spots, and tell me it's not just as effective, I thought so...
Anyone know's the agencies involved pls drop me a line...

How did they do that? The making of the Orange-Belonging Spot...

So how many of you figured out how they did it? Hmmm... be honest...

Holes, lots an lots of F'n holes for people to jump into... that was easy, wasn't it? The simplest answer is usually correct...

Created by exported Swedish Team Sam Åkesson and Tomas Mankovsky of Fallon London & directed by Frederic Planchon. Asked how many takes it took and exactly how they did it and what VFX were used? Sam replied, "No VFX at all... and yeah it took A LOT of F'n takes, we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes."
Add a well placed camera and some strong editing, mix it all together and you get this spot...
Here's the behind the scenes footage of some key elements I promised you all...




Agency: Fallon London
Shot on location in Mexico.

They say first impressions are key...

So i've received some constructive feedback, 'bout da site. Glad you all like it & thnx, comments r always welcome...
keep 'em comin...(BTW u can use da comments under ea. post ya know...)
So criticisms aside... i have 2 agree with the title of this Post...
1st impressions are vital, especially in da Advertising Game...

So w/dat said... i would like to pose a question 2 everyone and ask u to take a quick survey...(humor me Damm't...)

I have been told by various people that my type of writing style (TXT, dat, r) shows a lack of intelligence or shall we say, shows me as less then educated, and that by not capitalizing my "i's" I don't respect myself, etc., yada, yada, yada...

My point is I never put any real value in those attributes in anyone else, unless they were professional copywriters.
I assumed, (it was logical 4 me at least) dat any1 putting more effort into anything just 2 streamline it & make it faster/bettr,(yes i know dat's subjective) must have a few more brain cells and/or synapses firing then da avg. bearrr...i mean, person... i guess it's a matter of taste... and environment...

So my point is mute in this type of environment, Public Publishing i.e. BLOGS...
It's a form of advertising that I have direct control over what my 1st impression w/potential clients will be like. So I have to put a good show on and play nice, or they will take there ball find some one else to play with.

I've used a form of shorthand if u will, all my life, from symbols & number's, 2 even whole phrases, I both drew & wrote my original shorthand and have really just transposed dat to my pseudo SMS typing style...

Weve all been conditioned to read road signs, billboards & advertisements quickly and 2 process that data just as fast.
In fact, weve have been exposed & trained to do it from an early age, Saturday Morning Cartoons anyone... Mtv, pop culture & even da street culture I grew up around. The Skater/TAGGER crowd has been using many beautiful and unique writing styles(i.e. Scribes) that unless you are trained 2 read 'em or they r explained 2u, r usually just passed off as garbage instead of art. (I will be touching on this subject and how art, especially Street Art is influencing current trends & markets in a upcoming thread... Notice how many major brand labels r jumping on the bandwagon lately, Sony PSP, Nokia, Xbox, Nike etc... )

In this digital decade of email, SMS TXT's & Blogs, time is viewed as a critical commodity...
When I write i usually do it 2 keep things organized and efficient, so that means I hate it. Thus i want it done as quickly & as painlessly as possible, dats da logical part of me workn... it doesnt matter what it looks like or even dat no1 else can read it...
its fastr & easier 4 me, nuf said...

Example #1 My shorthand:
i can r3d nuf 2 glean da inf so dat i can contnu w/more mportnt sht n my life b4 it gets 2 L8.

Example #2 Normal text:
i can read enough to gather the information so that i can continue with more important shit in my life before it gets to late...

hmm... so i only saved a couple of seconds typing my way, and only added an extra 30 or so characters typing correctly...
was it worth it 4 me??? i thought so, now im not so sure. Is it a bad habit 4 me or does it help me process my thoughts easier. I'm sure it slowed my process of thinking down & i know i can improve my time just bcuz im more accustomed 2 typing like this rite now, & since i have to pause & think about spelling da words correctly, my thoughts don't flow as freely...

Now, since this Blog is for lack of a better word a form of advertising, and I will receive many a first impression through it & I did start it to improve my writing skills, I'll be making more of an effort to type correctly in it...
but i'm stubbrn & when i get excited w/new projects &/or problems dat need answers. i am shure i will b in a hurry & this blog will have 2 take a step back in priority, so get over it already... j/k = (just kiddin...) :P
Now da irony 2 all this is in tryn 2 save myself time, i just added 2 it by still doing my notes in shorthand & now havn 2 go back & not only proof read 'em but also correct 'em...

So how is this all relevant 2 advertising? lets see... they say content is king... i think content w/relevant data trumps that...
I have been keeping track of who & where my visitors are coming from and what they are looking at &/or for... I find the data very compelling... most of my traffic from Europe & London(thanx Melanie) seem not2 care bout' my typing faux pa's. While, in direct contrast the Latin American's have beat the US (granted not everyone has commented,read or emailed me) by almost 2 to1, that I should type correctly...
I guess since they r more likely to have English as a second language(& not as a 3rd-i.e. europeans) and have had to work more at learning, speaking and writing a second language correctly, that they should voice there opinions louder...

So what do you all think?
Does a person's writing style really matter? Please take this quick Survey?

-----------------***The survey is on the side bar***----------------------->

dat was easy, cheezy...
So now a quick example about Language / Symbology, i found very impressive...

No this is not a typo... Just read it aloud as u would anything else, don't think hard 'bout it, just read...

"I rellay cduolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdgnieg! it deosn't mttaer in waht oreder the ltetres are, the olny iprmoatnt tihng is the frist and lsat ltter be in the rghit pclae. The rset can be a taotl mses and you can sltil raed it wouthit a porbelm.
Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrods as a wlohe...

after a little research on the WWW and realizing many languages in the world use hundreds, if not thousands of symbols to represent words so this isn't really new...
ok it was 2 me... neato, cheeto huh...

Competitive Manipulation (Part 1)*

Dating, ughh...
i said it aloud & typed it...
yes, sorry, i know this isnt exactly advertising stuff...
(k there is some relevance, just wait & read da last part)**
but it's important 2 me & my loved ones plus it's my Blog, so go away if u don't like it...

Self love is easy. Learning to love, respect, and truly admire someone different from you takes more work. There is no more a greater, freeing feeling than being completely open, honest, and RAW with someone and knowing that they will still Love you and call you back in da morning...
None of us is perfect, we all want someone that will stand by our side, not just see eye to eye but understand and love the differences in each other, not just accept them as flaws or tendencies or even 2 forgive 'em, it's knowing that even though everyone else knows you have 'em, trusting that your loved ones wont hold 'em over you or throw 'em back in your face...
i guess that's where da work comes in relationships...

Finding that certain someone to accept and love you for who you are & not for who you are not, means you have to date, thus the competion begins...
Truth is men & women love to compete with other men/women. whether in sports, gambling, or just about anything someone else thinks they r good at. Men & women alike want to win, the differences r in everyone else's justification, but at what cost? We all want to be chosen by a person who could have any other person he/she wants. No person of caliber wants to win said person by default. They want there "Significant Other- S/O" to be a prize, a good catch, someone they can be proud of and show off. When you tell a person that there significant other is beautiful, handsome or intelligent, they’ll likely beam with self satisfaction. In complimenting there S/O, you’ve complimented them. You have told them, in so many words, that they r capable of attracting a quality mate. The people who rail against this usually have a low self esteem and thus avoid competition because they fear they’ll always fail….or they’re just ugly, take ur pick...

The point of this is to illustrate how inclined both sexes are to compete against their peers, even in terms of dating. Hell, especially in terms of dating.

We r all guilty of at one point or another manipulating and or using our gifts/qualities (Be they looks, money or influence etc.) to try and garner some edge over somebody else. (and if u disagree with me, let me take a look at ur resume...)

Above all, respect the role that competition plays in our personal relationships. If you slack off during a race, you’ll likely lose that race. Likewise, if you slack off with your relationship, that relationship will probably die.

splitting up,losing, ending, breaking up whatever u want to call it... walking another path...
I will stipulate that moments like that usually occur when one person(or both) stops putting effort into the relationship. Unless, of course, you’re cheating, then it's on like Donkey Kong... :P
Remember, the cheater usually gets caught at the end of da story...

So is it all really just about competition?
Yeah, the logical part of my mind can hardly believe that, either.
But dating isn’t about logic. it's about love and as they say, there r no rules in love & war...
it’s all maneuverings and subtle manipulations...(Sociology, Biology & add a dash of Psychology... Great, dat explains it.)

Men & Women alike compete daily...

hmmm, men being competitive... do i really have to make a list....
Sports, drinking, gambling, cars, food, money...
oh yeah, i almost forgot WOMEN...

So i started thinking about all the ways in which women compete.(yes da same list applies for both sexes)
Now as an example of girls, lets say, fashion. (BTW thanx Kimberly for this tidbit on women...)
Women don’t dress to impress men. Us men are just as happy to see you wearing one of our shirts than in a smart pants suit. Women dress to impress other women. Women also compete with other women in terms of popularity and prestige. They gather friends and worshipers around them like little status symbols(yes just like some guys do). Men don’t care about how many phone numbers a woman has programmed into her cell phone (k, men do).
Before you claim that I am, judging men & women too harshly, I will concede that a good portion of men & women grow out of this behavior as they age. True, in current generations enlightened people are becoming increasingly fewer, but who knows? The world isn’t stagnant. It can change. one person at a time...(thanx Yvonne for dat lesson.)

But I’m digressing once again, back to this whole kharma wheel...

So with that said i offer my humblest & deepest apology to all my loved ones that i ever made our relationship a competition... I am sorry i ever treated you or our relationship as a game... it was not...
i love you all... & thanx for all of the life lessons you taught me... u know who u all r...

P.S. *Can anyone think of a better way to describe advertising then with the title of this post, "Competitive Manipulation".
Funny how the most effective, compelling ads dat work, r da ones dat thouch our heart/soul... anyways, something 2 ponder...
**This is only part one of what will become a larger more in depth look at these trends not only in advertising but my friends, family & myself...