Monday, December 24, 2007

a little wrapped up right now...


sorry 4 da lack of posts, my peeps...
movin, family, work & holidays... never mix well...
add a little spice of dyonisian emotions & a beautiful muse 4 inspiration & you get some great memories & Raw Tension...
bwahahaha...
baaa humbug... >;p
have a great Holiday & Awesome New Year every1... i will...
xoxoxo...
styl3z

Wednesday, December 19, 2007

k... i'm curious about, who all is visiting my site...

For the most part, blogging is an exercise in revealing too much unsolicited personal information to friends, strangers and pornbots.seems, were getting alot of traffic from all over the world... check da stats...
& alot of its concentrated in da US, duh...
but seems im very poplular in da District of Columbia, Washington & New Jersey...
So don't be a stranger, leave a comment or 2 'bout who and where ur from... so share some luv...
and 2 whoever makes me laugh 1st wins a prize 4 xmas...
let da race begin...

Friday, November 2, 2007

Every great empire before has fallen...


So this morning, I woke up fairly early because I planned to take my dog hiking(Yup people you read right, I do get up early of my own volition on special occasions). I get weekend custody of my dog only occasionally so I splurge and get up early at those times. My dog, sensing that I had something planned, followed me around the house, tail whipping back and forth at a slick 80 miles per hour, as if he thought continuous wagging would somehow propel me through my morning routine just a little bit faster. Finally, with a belly full of soy milk, granola w/yogurt(yes in that order) and running shoes on my feet, I was ready for a few fun filled hours of tromping through the GreenBelt. I clipped my dog’s leash into place and off we were.
The two of us spent the next hour or so exploring the woods. My dog pressed his red nose firmly to the ground as he followed all sorts of beautiful(I'm guessing) smells around while I enjoyed the scenery and fantasized that I was a primitive caveman tracking my dinner through the thicket(Is that a deer track there?) As we took full advantage of the vigorous exercise and the crisp clean fresh air…both set against the beautiful backdrop Mother Nature designed, my dog and I were truly in our element....

Slowing to a trot I was feeling my pulse and debating making this the half way point or pushing further when...

All of the sudden, we both heard a loud crash in the forest. My dog stopped short and I peered into the woodland expecting to see a falling tree. Instead, I saw a large, muscled, brown body flying through the thicket at top speed. Whatever it was, it was a hell of a lot bigger than I was and it was coming straight at me. Startled, I grabbed the nearest small tree that looked dead & dry and snapped it with quick kick & shrieking KIA. For some reason, the sound of my scream & the tree snapping seemed to rattle the creature and it leapt into the air easily 6ft or more. It landed on the path in front of me, less than 3 feet away. I could smell it's musky fear and wet fur, I'd swear I could feel it's hot breath... Had my dog and I not heard the initial crash and paused when we did, it likely would have trampled us royally...
It was the largest deer I had ever seen in my life. But then again, I have never been close enough to a male Buck to touch it, so take that statement for what you will. Still, the thing was a good foot taller than I was and that wasn’t taking into considering the massive pair of very sharp and well worn antlers that sat on top of his head. Staring at those antlers, I was no longer thinking about Mother Nature and this perfect world she had created for us. Instead, I was imagining my gored guts splayed out on the path like some sort of grotesque speed bump...

Time seemed to stand still for me and the deer; we both froze in place. My dog, on the other hand, was not hypnotized by mental images of antlers ripping and tearing at his soft underbelly, so he turned tail and ran...

yup... were talking 'bout a good 1 year old 50+lb Red Nose Razors Edge Pit Bull... yeah... and they say their killers... right...

I was completely unsure of how to handle the situation. Vaguely, I thought about my dog and remembered that looking directly into his eyes could, in dog language, be viewed as threat. I didn’t know if this little factoid held true for deer as well, but I figured it couldn’t hurt to break eye contact. Gracefully, I glanced over my shoulder to see where my dog went. He had paused on the path about 15 feet away when he realized I wasn’t following him. Reluctantly, he was heading back in my direction with a deep rumbling growl lodged in his throat.

Now, I know my dog, so I could tell he was feeling unsure of this. His growling wasn’t a sign of aggression towards the deer so much as he was saying to me, “Uh, you know I can’t kill that thing, right? So…uh…I was thinking….shouldn’t we be…uh… going that away?”

For some strange reason, the buck remained on the path in front of me even after my dog returned to my side, growled, and bared his teeth at it. With dawning realization at how useless my makeshift club would be against a half-ton beast with antlers recently honed in a true battle(yes fighters are known to be able to size competitors up quite accurately). I considered making some sort of noise with the pretty much useless club turned drum stick, I had made hopes that the sound would scare it, but my dog beat me to the punch. He mustered up all of his doggy courage and let out a mighty bark. My dog rarely barks so it startled me as much the buck and possibly my dog as well...The deer swiveled on his hooves and galloped back into the underbrush as if the hounds of hell were following.
Relieved, I sighed and said to my dog, “Holy shit! that was exciting?”
He ignored me completely, though. and was standing, body stiff and alert, facing the direction the deer had come instead of gone... I squinted, curiously, trying to figure out what he was staring at. Shocked, I realized his eyes were following what appeared to be a ridiculously large dog. It was moving at brisk trot, nose pressed towards the ground, as if were hot on the trail of something large, brown, and possibly delicious.

Two thoughts entered my brain almost simultaneously:
1. Holy shit, what is with all the monster sized animals today?
2. Oh God, it's not a dog it's a wolf, that deer may not have attacked us, but it will.

However, before I could even react to my thoughts it trots straight for us barely even bothering to look up...

Now as I replay the events again trying to think of a way out of nearly the same, but no wait, worse situation all over again...

1st getting gored alive by a buck... not good...
2nd getting torn and eaten alive by a wild beast... nope not any better...
3rd Mental Note: No more getting up early...
4th Do I have time to take a picture??? (the last sad untimely truth of a true photographer... I took the pic...see above)

Now I flip my camera over my shoulder & hoping I wasn't shaking too much when I took the picture, I quickly surmise we can't outrun a true predator like this... SO I look at my dog & crouch down near him. I heft my now trusty club back in hand and let out a very real and deep growl from depth's within me I did not now I possessed...

The whole world STOPS, okay maybe just my little part of my own world stops for a moment...

My dog sensing more then me turns behind me and thankfully covers my rear, with dawning dread, yes, I know to late, I remember that wolves are pack animals...

This was no lone wolf, this wolf wasn't just unafraid and daring but knew exactly what he was doing by distracting me ever so briefly. The rest of the pack had circled us in a perfect pinzer move, any general would be proud of...

Now for to many times in one day I feel true dread, back to back with my dog we square off with our nearest opponents, bracing each other for any re-action...

Rather quietly and out of nowhere a rather small deer(a doe) bounds out of nowhere and lands exactly where the 1st buck stood and looks at us with a stupid expression of: “Hey! You guys didn’t see a Buck run through here, did you?”

She just as quickly realizes what the fuck is up and bounds away in the direction the buck went...

For the third time in the past 5 minutes, I was unsure of what to do.
I was scared, tired, hungry and now pissed off, not a good combination,
and the adrenaline and dopamine rush & roller coaster of emotions was not helping...

I realized that exact instant I had my one and only edge against the wolves, I had to react now and make my move: do I attack one and hope the others back off or just go all psycho video game "melee" flinging swingin I hope i hit somthin, or just turn tail and run???

Frustrated, I groaned & yelled "F^CK!!! they went that way you idiots, pointing with my club...

Within mere seconds, and with nary a sound or growl, they were all gone after the deer leaving me and my dog alone, the trampled leaves, tracks and footprints being the only visible evidence of anything having happened...

Gratefully and thoroughly relieved by our thwarted untimely deaths, I sighed, scratched my dog’s chest, and continued with my hike in the opposite direction. Yes after running for dear life back to civilization and the safety of my car, I collapsed, said a prayer of thanks and cried and laughed all at the same time, it seemed appropriate...

But, you see, the whole situation got me thinking. And the more I thought about it, the more I became amazed at all the things I still do not know. Will a buck/wolf even attack a human? If it did, what could I have done to protect myself? What if my dog had gotten mauled/trampled? What would have been the best way to carry his injured body back to safety(a stretcher/splint)? What if I had gotten bit/trampled? How would I have explained my exact location to a 911 operator?

The more questions I mulled over in my mind, the more disgusted I became with myself. There is absolutely, positively no excuse for me to not know this stuff. I live my life surrounded by information. I have libraries, book stores, educational programming and the Internet at my disposal. So why, pray tell, do I barely know basic survival skills? Am I no better than every other stupid, lazy American in this country who would rather piss their life away acquiring piles of shiny junk rather than evolve into something faster, smarter, and stronger? Have I, too, become addicted to my cell phone and my Ipod and the various screens I use in order to access even more forms of entertainment?

We currently live in a country that is, at best, despised by other cultures and, at worst, actively being conspired against by others with the express goal of exterminating us completely from the planet. Is it so far-fetched to consider the possibility that we may experience war on American soil in our lifetimes?

What if it did happen? What if someone came along and turned the lights out, cut the plumbing, and bombed the grocery stores? How many average citizens know how to set a broken leg? Build a shelter? Forage for food? Dig a latrine? We spend our days working 50/60/70 hours a week in boring middle management jobs and our nights entranced by yet another episode of American Idol. When do we have time to learn how to suck the venom from a snake bite or disembowel a rabbit to fill our hungry stomachs?

Our President is an ignorant, egotistical jackass and our country is in shambles. Sometimes, as we sit in cozy coffee shops sipping on our lattes, we rail against this fact. We consider things like the Patriot Act and the war in Iraq and we wonder how those things came to be. We wrinkle our brows and ask ourselves if the basic premise of democracy is that majority rules, how is it possible that Bush is still in office even though almost every single person in this country hates his guts? Then we shrug our shoulders, pay our bills, and continue to live our lives under the guise of supposed ‘freedom’ while our sons and daughters die in a war that none of us (You know, the majority) want to be fighting.

Standing before my mortality this morning, I think I figured out exactly how all of this happened. Americans have gone soft. We have become completely and totally dependent on our government. We don’t know how to take care of ourselves. We’re whining, cheating, stupid, weak willed little children wearing big kid clothes. We don’t understand real hardship because our big, strong government has shielded from it. And while this might sound like a good thing at first glance, we need to consider that our government is corrupt. What they give with one hand, they take away with another. So as our basic rights are slowly being whittled away, we remain complacent because deep down, we know we lack the basic survival skills that would enable us to hack it on our own. Hell, look at our police departments, soft slow and predictable, they wouldnt last on Survivor and thats not even real.
I don’t know about the rest of you, but I am ashamed of myself. If I can’t handle a fucking deer and some wolves without dumb luck on my side, then how the hell will I be able handle the threat of total tyranny that lurks on the horizon? If I can’t stand up to my government now while they are still granting me the illusion that they’re willing to play nice, then how will I stand up to them after they abolish the 2nd Amendment and become my captors?

As long as we remain unwilling to grow the fuck up, as a country, then the American ideal as previously envisioned by our ancestors is doomed to fail. Furthermore, we will have brought it all on ourselves...
America will fall because its citizens lack basic Survival Skills...

natural selection at work...

Wednesday, October 31, 2007

my camera's da voyeur...

1st off... it's my camera that's da voyeur, it happens more then I will admit but it seems to like to take random pictures in places normaly off limits to camera's. As such, I finally have proof, this pic proves it cuz i shoot on an old Skool 35mm Film AE-1 that does not have a self-timer!!!
and as I am obviously attending to nature's call in this pic I present tangible proof I could not have taken this pic... bwahahahaha... It's my camera's fault, it's the freak, it's the voyeur...

tee hee... I wonder where it got it from???
So there you go... For the most part, blogging is an exercise in revealing too much unsolicited personal information to friends, strangers and pornbots...

Thursday, October 25, 2007


Shiny Object Syndrome aka “SOS” - The need to skip around from project to project or simply the inability to spend much time with any particular topic. (i.e. this post)

Sniglets are words combined into other words to define things or concepts that have no "official" definitions, they are essentially "wordsmashes" or "daffynitions" that should be in the dictionary but aren’t...yes i'm having 2 much fun with this post...

Part Deux...

Comic strip-mining ~ Exhaustive, erosive excavation of a joke.

Introspectacles ~ Eyewear for soul searching.

Hypenosis ~ Anticipating something that won't be as good as they told you it would.

Slibelous ~ Saying defamatory things about someone during an online chat.

Gesticular Cancer ~ Wild hand gestures that lead to the death of conversation.

Digital Packrat ~ One who keeps every little shred of digital detritus for "someday".

Sociopathetic ~ One having little else to do but stalk ordinary people.

Part Une...

Animalanche: When you kick your stuffed animals in your sleep and they fall all over the floor. (thanx Chloe, age 9)

Cinemuck - n. The combination of popcorn, soda, and melted chocolate which covers the floors of movie theaters.

Execuglide - To propel oneself about an office without getting up from the chair.

Fetchplex - State of momentary confusion in a dog whose owner has faked throwing the ball and palmed it behind his back.

Hommorage - Doing a classic Homer Impression i.e. Doh... or just Hurting yourself to impress someone else.

Mopeeps - People compelled to look through the curtain opening of your motel room as they pass by.

Vegiludes - Individual peas or kernels of corn that you end up chasing all over the plate with your fork.

Thursday, August 23, 2007

That's not LUNCH... that's my Mates...

This lion was reared by the guys in this video, he was then released into the wild in Africa and a year later the guys returned to see if he was doing okay.
Check out the look on the lions face as he realises-"thats not food its my MATES!!"
What is way to cool is the wild lioness he's friends with (who mind you has never met humans before) is just like, okay I want some lovin too...
BTW I'm posting this here cuz this video is way cooler than any amount of the other lion snuff vids that get posted around the www...

too cool 4 skool...

Friday, July 13, 2007

Dionysian feelings and needs... at 3am no less... ;P


arrghh...
da Pixels are burning my retinas. I’ve become a psuedo work-a-holic with ulterior motives. It’s not for money or third-party acclaim (i.e. fame). It’s for the simple desire to create, grow and live. I’ve traded in my social life and drunken bar days for productivity and the opportunity to chose my type & quality of work and just to be proud to say, “I fuckin' made that.” I’m getting so close. I’ve learned a lot this past month but I still have much to learn. Balance being the most elusive...

There are nights where I’m so motivated, I’ll stay up researching, writing, sketching & creating until I’m no longer emotionally or physically capable. At which point, I’d crawl into in bed, lay flat on my back, with my mind racing to plan my next series of attacks. I’ll do this for several nights in a row, sometimes weeks. Then, when I’ve reached a peak, the fuse runs out and with it I burn out.

Tonight, I have a burning desire to quit everything with complete abandonment. These are the nights where I lay in bed planning my escape. Running to the exits and calculating the drop to sea-level. I look over the edge but never jump. Part of me wants to know how high I can get and the other is curious to see if I can survive the plunge head first.

I procrastinate and enjoy the view, thinking about things that make me smile, Passions & Lovers what else... Things which free myself from goal-oriented thinking, from projects, from work and bills. Things which refuel my thirst for life and my desire to do something ridiculous and pointless because in the grand scheme of things, that's all life is. We're a 1 minute intro to history's longest running cartoon. It's relaxing and comforting knowing that life has no inherit purpose other than to procreate. The rest is up to the individual. Some choose to spread faith and religion. Some choose to make money and own excessively large cars. Others choose nothing and simply enjoy life's simplicity...

For me, I seem to have chosen biting off more than I can chew, enthusiastically juggling projects, then burning out and getting distracted by passionate meteorites falling into the atmosphere. As a dionysian binger, this is something I must accept. In perspective, it’s not that bad. The overly productive highs are just as satisfying as the quite, procrastinating lows. On completely opposite ends of the spectrum but equal nonetheless. The key is balance, all in equal doses, regardless of the intensity. I occasionally forget but I'm quick to remember. Tonite being a perfect example.

Hello life. I like you once again...
Life, love and passions, the ever changing dionysian emotions we all crave and need...
Remember... stagnicity is death...

Wednesday, June 27, 2007

OT-"off topic" ~ SOS Syndrome & Sniglets of da day...


Shiny Object Syndrome aka “SOS” - The need to skip around from project to project or simply the inability to spend much time with any particular topic. (i.e. this post)

Sniglets are words combined into other words to define things or concepts that have no "official" definitions, they are essentially "wordsmashes" or "daffynitions" that should be in the dictionary but aren’t...yes i'm having 2 much fun with this post...

Animalanche: When you kick your stuffed animals in your sleep and they fall all over the floor. (thanx Chloe, age 9)

Cinemuck - n. The combination of popcorn, soda, and melted chocolate which covers the floors of movie theaters.

Execuglide - To propel oneself about an office without getting up from the chair.

Fetchplex - State of momentary confusion in a dog whose owner has faked throwing the ball and palmed it behind his back.

Hommorage - Doing a classic Homer Impression i.e. Doh... or just Hurting yourself to impress someone else.

Mopeeps - People compelled to look through the curtain opening of your motel room as they pass by.

Vegiludes - Individual peas or kernels of corn that you end up chasing all over the plate with your fork.

Friday, June 15, 2007

Our Votes are just numbers on a chip somewhere...

All right peeps... pay attention here...
It's not exactly advertising related but i'm hard pressed not to say that it does not work as a viral campaign...
Here I am posting and linking it on my site... :P
Here's a video proving our current electronic voting system is not only flawed but has already been Hacked, Kracked & just plain ripped apart...



It not only reminds me of Real Genius but an old Skool Hack that also makes a great point. Maybe one of these voting machine companies will wake up, bring some decent designs to stop a simple hacking con and get things right. These guys popped apart a machine and fully swapped the roms in 60 seconds. How's that for stealing our vote?

Monday, May 28, 2007

Was today, tomorrow from yesterday?


a friend was very eloquent in describing the past couple of weeks 4 me...
Was today, tomorrow from yesterday?

sorry i have been oughta pocket lately...
life drama sucks... movin, work, passion and punk ass thieves don't mix well...
nough' said...

why is it I always remember these 2 late...
Her: "You'll go far in life."
ME: "I hope I go farther in miles."
notice the elegantly simple and concise choice of wording and timing...

now I'm tempted to take another 12 hour nap...hmmm...

Wednesday, February 28, 2007

A few more BMW~The Hire, short films...

Here's more of the BMW shorts...Enjoy...
First off, a fun one, this one is "STAR", starring Madonna, directed by her director husband Guy Ritchie...
watch it, feel it, no wait, wear it... =p

Well done by all parties...

Number 2 is a just plain powerful... "Powder Keg" Directed by Alejandro González Iñárritu.

Do you all personally think this ad sells a car? (I am personally pleased they did not end it with him driving away).

Number 3 is typical hollywood action dribble, blah blah... "Ambush" but I included it to show what a little music can do to change the "feel" of a spot, watch the first and then watch the "ReMix" version right after, same spots, no edits whatsoever... just music...

and now for the remix... with music from: Deltron - Virus, Toto - Africa, Prodigy - Breathe and the theme to Perfect Strangers, bwahahaha...

So which version do you all like?
Notice the feel and texture of each film and there respective directors/crews agenda...

Trade the sunrise for a sunset, Darkness is death's ignorance & the devil's time...

That's such an awesome line by the late great godfather of Soul, James Brown... This is one of my favorite short films & one of the original viral ads that started it all. BMW released 7 short films, granted each had a million dollar budget, real actors & directors, so they aren't exactly indie. They show how to do it right, entertain & engage the audience first, sell the product last or by default, as they did with these shorts. This is the direction advertising needs to head & lead in, if it's going to survive the democratization of technology (i.e. Internet, TIVO/DVR's, iPod's & HiDef) that now gives people the choice & freedom to watch what they want, where they want & how they want. Consumers are growing wiser & more savvy to technologies giving them not only those choices, but the time to choose the products they are in the market for or may be in the market for later. Take me for example, in mid 2001, when these ads 1st came out, I couldn't afford a BMW Z3(let alone Z4), now watching them all over again that Z4 looks off da chain... hmmm, blacks more my color... bwahahahaha...
Directed by Tony Scott, starring Clive Owen, Gary Oldman, Marilyn Manson & James Brown, in one of his last great performances, & he gets to use some wonderful lines from his songs, enjoy...
"Beat the Devil" (BTW it's over 9 minutes long)

Agency & original concept: Fallon Worldwide.

Monday, February 26, 2007

Some more Visual Copywriters work...

k, everyone liked the spots but I guess the copywriters spoke 1st or loudest and wanted more copy driven spots shown...
so without further ado...
Here's one for Heinz ketchup... it's what's called a "tease" in the "biz", a 10 second spot that rarely gets made because no one thinks they work, usually they are just used as a logo placeholder...

Bwahahaha... oops, there is no copy on that spot... >=]

and number 2 goes to...Try selling a bean and a smell, with what else, color...


Last but not least... nobody else but a copywriter could dream this up...

good stuff...

Seems like everyone liked the spots I posted with & w/o VFX, so here's a few more...

So here you go, now you can't say I never gave you anything...
1st off is Honda's imagining of(for) ASIMO? There brainchild in robotics, which they are leading in BTW...

Nice viral, very well done, and no Special FX...

2nd up is for Ols-What are the odds?

Definately a good choice to use mostly CGI VFX...

3rd place goes to... Mazda, zoom zoom... who say's women can't parallel park...

No CGI VFX were used, just old skool-practical Special FX...
Nice Job...

Honorable Mention goes to this one... This is for all the copywriters out there...

Good copy can make or break a spot, no amount of budget or Special FX can save bad copy. This one earned it's place here, because of good copy, compare it's budget to the any of the other spots, and tell me it's not just as effective, I thought so...
Anyone know's the agencies involved pls drop me a line...

Sunday, February 25, 2007

Some very well done print ads, Ph0t0sh0p @ its best...

These ads are for a SFX Sound Library...
Take notes you all, this is how you sell sounds with just a picture...
Click on the pics for the high resolution images, they are really worth the wait...


Damn, I luv that pic of the lemurs & bowling ball, I can still hear those sounds and still can't keep from smilin' at the thought of the one lone lemur leaning back trying to coax the ball that away... LOL...
Awesome creative and photography & just the right amount of photoshop magic...

Stop laughing already...
I can't believe im actually putting up pictures of cute furry kittens on my site either...(granted, you don't F'K with ninja &/or mafia kitten's).
But these ads do give a whole new meaning to CAT FIGHT!
Click on the pics for the high resolution images, they are worth the wait...



Great job on creative & photoshop...
Damn nice work, people... keep it up...

Saturday, February 24, 2007

How did they do that? The making of the Orange-Belonging Spot...

So how many of you figured out how they did it? Hmmm... be honest...

Holes, lots an lots of F'n holes for people to jump into... that was easy, wasn't it? The simplest answer is usually correct...

Created by exported Swedish Team Sam Ã…kesson and Tomas Mankovsky of Fallon London & directed by Frederic Planchon. Asked how many takes it took and exactly how they did it and what VFX were used? Sam replied, "No VFX at all... and yeah it took A LOT of F'n takes, we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes."
Add a well placed camera and some strong editing, mix it all together and you get this spot...
Here's the behind the scenes footage of some key elements I promised you all...




Agency: Fallon London
Shot on location in Mexico.

An amazing commercial done without any Special FX.

Now for a change of pace from the previous post...
This commercial done for "Orange, titled-Belonging" was shot entirely "in the CAN" as they say... There are no special effects, VFX or CGI done on this ad... it was shot over the period of 2 months with weeks upon weeks of rehearsals so that men, women and kids would get it right, and then they added a dog to into the mix as if it wasn't complicated enough...



Very well done, and a testament as to what a lot of hard work, a little creativity and not having a million dollar budget to "Fix it post" can do...

So how did they do it? Ideas/guesses?
Stay tuned to this bat channel and not only will I tell you how they did it, but I'll show you behind the scenes footage...
Amazing stuff, so utterly simple and yet still so powerful...
Stay Tuned... and if you guess how they did it, you win a prize...

Agency: Fallon London.
Prod. Company: The Academy, Post-production: MPC
Audio post-production: Wave Studios
Team: Micah Walker (Creative Director), Sam Ã…kesson (Creative) and Tomas Mankovsky (Creative)

Dove Evolution Ad... this is near perfect...

Okay, I have been wanting to post this ad for awhile, sorry i'm just getting to it...
Dove jumps on the guerilla advertising wagon and does it right, not only are they brutaly honest, they are effective...
This ad shows all the steps in creating the illusion of a supermodel, from hair & makeup to digital photo retouching...



Agency Ogilvy & Mather, Toronto.

Here's the "Making of Dove Evolution".



Nice Job...
The Post Houses are Rogue Media & SoHo.
Music is "Passage D" (Vapor remix) by The Flasbulb.

Friday, February 23, 2007

A Left Brain vs. Right Brain Quiz & some ads that work...

Okay... here's a picture of some coffee beans...
Their is a man hidden somewhere inside the the beans...
Try and find him as quickly as possible, this is a test for the right side of your brain...
Ready set go...



SO how did you do? A study says that if it takes you more than a few seconds to find him, the right side of your brain is weaker then your left side. Kinda interesting, i guess a simple way to develop your attention.

Now, here are some ads I thought were well done...






These last two are for Amnesty International, notice the staples holding the magazine also shackle the prisoners...
Simple, Effective & Powerful...

Wednesday, February 21, 2007

They say first impressions are key...

So i've received some constructive feedback, 'bout da site. Glad you all like it & thnx, comments r always welcome...
keep 'em comin...(BTW u can use da comments under ea. post ya know...)
So criticisms aside... i have 2 agree with the title of this Post...
1st impressions are vital, especially in da Advertising Game...

So w/dat said... i would like to pose a question 2 everyone and ask u to take a quick survey...(humor me Damm't...)

I have been told by various people that my type of writing style (TXT, dat, r) shows a lack of intelligence or shall we say, shows me as less then educated, and that by not capitalizing my "i's" I don't respect myself, etc., yada, yada, yada...

My point is I never put any real value in those attributes in anyone else, unless they were professional copywriters.
I assumed, (it was logical 4 me at least) dat any1 putting more effort into anything just 2 streamline it & make it faster/bettr,(yes i know dat's subjective) must have a few more brain cells and/or synapses firing then da avg. bearrr...i mean, person... i guess it's a matter of taste... and environment...

So my point is mute in this type of environment, Public Publishing i.e. BLOGS...
It's a form of advertising that I have direct control over what my 1st impression w/potential clients will be like. So I have to put a good show on and play nice, or they will take there ball find some one else to play with.

I've used a form of shorthand if u will, all my life, from symbols & number's, 2 even whole phrases, I both drew & wrote my original shorthand and have really just transposed dat to my pseudo SMS typing style...

Weve all been conditioned to read road signs, billboards & advertisements quickly and 2 process that data just as fast.
In fact, weve have been exposed & trained to do it from an early age, Saturday Morning Cartoons anyone... Mtv, pop culture & even da street culture I grew up around. The Skater/TAGGER crowd has been using many beautiful and unique writing styles(i.e. Scribes) that unless you are trained 2 read 'em or they r explained 2u, r usually just passed off as garbage instead of art. (I will be touching on this subject and how art, especially Street Art is influencing current trends & markets in a upcoming thread... Notice how many major brand labels r jumping on the bandwagon lately, Sony PSP, Nokia, Xbox, Nike etc... )

In this digital decade of email, SMS TXT's & Blogs, time is viewed as a critical commodity...
When I write i usually do it 2 keep things organized and efficient, so that means I hate it. Thus i want it done as quickly & as painlessly as possible, dats da logical part of me workn... it doesnt matter what it looks like or even dat no1 else can read it...
its fastr & easier 4 me, nuf said...

Example #1 My shorthand:
i can r3d nuf 2 glean da inf so dat i can contnu w/more mportnt sht n my life b4 it gets 2 L8.

Example #2 Normal text:
i can read enough to gather the information so that i can continue with more important shit in my life before it gets to late...

hmm... so i only saved a couple of seconds typing my way, and only added an extra 30 or so characters typing correctly...
was it worth it 4 me??? i thought so, now im not so sure. Is it a bad habit 4 me or does it help me process my thoughts easier. I'm sure it slowed my process of thinking down & i know i can improve my time just bcuz im more accustomed 2 typing like this rite now, & since i have to pause & think about spelling da words correctly, my thoughts don't flow as freely...

Now, since this Blog is for lack of a better word a form of advertising, and I will receive many a first impression through it & I did start it to improve my writing skills, I'll be making more of an effort to type correctly in it...
but i'm stubbrn & when i get excited w/new projects &/or problems dat need answers. i am shure i will b in a hurry & this blog will have 2 take a step back in priority, so get over it already... j/k = (just kiddin...) :P
Now da irony 2 all this is in tryn 2 save myself time, i just added 2 it by still doing my notes in shorthand & now havn 2 go back & not only proof read 'em but also correct 'em...

So how is this all relevant 2 advertising? lets see... they say content is king... i think content w/relevant data trumps that...
I have been keeping track of who & where my visitors are coming from and what they are looking at &/or for... I find the data very compelling... most of my traffic from Europe & London(thanx Melanie) seem not2 care bout' my typing faux pa's. While, in direct contrast the Latin American's have beat the US (granted not everyone has commented,read or emailed me) by almost 2 to1, that I should type correctly...
I guess since they r more likely to have English as a second language(& not as a 3rd-i.e. europeans) and have had to work more at learning, speaking and writing a second language correctly, that they should voice there opinions louder...

So what do you all think?
Does a person's writing style really matter? Please take this quick Survey?

-----------------***The survey is on the side bar***----------------------->

dat was easy, cheezy...
So now a quick example about Language / Symbology, i found very impressive...

No this is not a typo... Just read it aloud as u would anything else, don't think hard 'bout it, just read...

"I rellay cduolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdgnieg! it deosn't mttaer in waht oreder the ltetres are, the olny iprmoatnt tihng is the frist and lsat ltter be in the rghit pclae. The rset can be a taotl mses and you can sltil raed it wouthit a porbelm.
Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrods as a wlohe...

after a little research on the WWW and realizing many languages in the world use hundreds, if not thousands of symbols to represent words so this isn't really new...
ok it was 2 me... neato, cheeto huh...

Sunday, February 18, 2007

Competitive Manipulation (Part 1)*

Dating, ughh...
i said it aloud & typed it...
yes, sorry, i know this isnt exactly advertising stuff...
(k there is some relevance, just wait & read da last part)**
but it's important 2 me & my loved ones plus it's my Blog, so go away if u don't like it...

Self love is easy. Learning to love, respect, and truly admire someone different from you takes more work. There is no more a greater, freeing feeling than being completely open, honest, and RAW with someone and knowing that they will still Love you and call you back in da morning...
None of us is perfect, we all want someone that will stand by our side, not just see eye to eye but understand and love the differences in each other, not just accept them as flaws or tendencies or even 2 forgive 'em, it's knowing that even though everyone else knows you have 'em, trusting that your loved ones wont hold 'em over you or throw 'em back in your face...
i guess that's where da work comes in relationships...

Finding that certain someone to accept and love you for who you are & not for who you are not, means you have to date, thus the competion begins...
Truth is men & women love to compete with other men/women. whether in sports, gambling, or just about anything someone else thinks they r good at. Men & women alike want to win, the differences r in everyone else's justification, but at what cost? We all want to be chosen by a person who could have any other person he/she wants. No person of caliber wants to win said person by default. They want there "Significant Other- S/O" to be a prize, a good catch, someone they can be proud of and show off. When you tell a person that there significant other is beautiful, handsome or intelligent, they’ll likely beam with self satisfaction. In complimenting there S/O, you’ve complimented them. You have told them, in so many words, that they r capable of attracting a quality mate. The people who rail against this usually have a low self esteem and thus avoid competition because they fear they’ll always fail….or they’re just ugly, take ur pick...

The point of this is to illustrate how inclined both sexes are to compete against their peers, even in terms of dating. Hell, especially in terms of dating.

We r all guilty of at one point or another manipulating and or using our gifts/qualities (Be they looks, money or influence etc.) to try and garner some edge over somebody else. (and if u disagree with me, let me take a look at ur resume...)

Above all, respect the role that competition plays in our personal relationships. If you slack off during a race, you’ll likely lose that race. Likewise, if you slack off with your relationship, that relationship will probably die.

splitting up,losing, ending, breaking up whatever u want to call it... walking another path...
I will stipulate that moments like that usually occur when one person(or both) stops putting effort into the relationship. Unless, of course, you’re cheating, then it's on like Donkey Kong... :P
Remember, the cheater usually gets caught at the end of da story...

So is it all really just about competition?
Yeah, the logical part of my mind can hardly believe that, either.
But dating isn’t about logic. it's about love and as they say, there r no rules in love & war...
it’s all maneuverings and subtle manipulations...(Sociology, Biology & add a dash of Psychology... Great, dat explains it.)

Men & Women alike compete daily...

hmmm, men being competitive... do i really have to make a list....
Sports, drinking, gambling, cars, food, money...
oh yeah, i almost forgot WOMEN...

So i started thinking about all the ways in which women compete.(yes da same list applies for both sexes)
Now as an example of girls, lets say, fashion. (BTW thanx Kimberly for this tidbit on women...)
Women don’t dress to impress men. Us men are just as happy to see you wearing one of our shirts than in a smart pants suit. Women dress to impress other women. Women also compete with other women in terms of popularity and prestige. They gather friends and worshipers around them like little status symbols(yes just like some guys do). Men don’t care about how many phone numbers a woman has programmed into her cell phone (k, men do).
Before you claim that I am, judging men & women too harshly, I will concede that a good portion of men & women grow out of this behavior as they age. True, in current generations enlightened people are becoming increasingly fewer, but who knows? The world isn’t stagnant. It can change. one person at a time...(thanx Yvonne for dat lesson.)

But I’m digressing once again, back to this whole kharma wheel...

So with that said i offer my humblest & deepest apology to all my loved ones that i ever made our relationship a competition... I am sorry i ever treated you or our relationship as a game... it was not...
i love you all... & thanx for all of the life lessons you taught me... u know who u all r...

P.S. *Can anyone think of a better way to describe advertising then with the title of this post, "Competitive Manipulation".
Funny how the most effective, compelling ads dat work, r da ones dat thouch our heart/soul... anyways, something 2 ponder...
**This is only part one of what will become a larger more in depth look at these trends not only in advertising but my friends, family & myself...

Billboards, dat may actually work...

K... 1st off i hate billboards... yes i said it...
they take away from the natural beauty of any city, and for the most part r a waste of space & money unless said billboard is right above ur store... and what r the chances of that and what's da cost of having an ad campaign run consistently? let alone all year? but they serve a purpose and have been in installed and in use for far too long and the da average consumer is already conditioned 2 accept and read em... so... with dat said...




So da 1st ad is about a washing detergent for Ariel (a popular detergent in Latin America, yes i still remember da smell from my grandma...)
k so it's 2 billboards, the 1st is a smaller one of a stain that comes off as driver(s) drive by the sign, revealing a nice new clean shirt...
i wonder if this could be done with lenticular Billboards(the one's where depending on the angle seen a different ad appears... maybe have the stain reveal da logo of said product...)

Now #2 BillBoard... that is the best use of a BillBoard i have ever seen... she's my hero...

all righty then... my 1st video post...and they r viral ads 2 boot...

Nokias New Viral Ad...



Nokia has just launched a new viral campaign called Pjotro vs DJ eFFeX. The original Pjotro campaignlast year has received some very positive feedback and won a number ofviral awards, now Nokia has extended the campaign and got the humanbeatbox DJ eFFeX involved. The viral is a launched to help the NseriesMusic range devices. (so dats what happened 2 da nGage! bwahaha...)
Here is da Main site - http://www.pjotrovsdjeffex.com

Agency which created this viral is (www.farfar.se) in Sweden.

k... heres one of mine...



Agency which created this viral is www.crewofone.com

Some quotes from filmakers and others i admire...

The beginning dictates the direction and you never know where you're going to go... the mood is what you're looking for, and somehow we always find it"

"All my movies are about strange worlds that you can't go into unless you build them and film them. That's what's so important about film to me. I just like going into strange worlds."

"Many of the things that you subconsciously use in painting you use in film... but I don't think about it so much as feel it"

-- David Lynch

"A film is a petrified fountain of thought."

"True realism consists in revealing the surprising things which habit keeps covered and prevents us from seeing."

"Art is a marriage of the conscious and the unconscious."

"An original artist is unable to copy. So he has only to copy in order to be original."

-- Jean Cocteau

"I never said all actors are cattle; what I said was all actors should be treated like cattle."

"The length of a film should be directly related to the endurance of the human bladder."

"There is no terror in the bang, only in the anticipation of it. "

"Drama is life with the dull bits cut out."

-- Alfred Hitchcock

I think you can learn a lot from books, but you can't learn it [filmmaking] unless you know what it really means practically. So you gotta combine making films, watching films, listening to other filmmakers, and reading about films, for it to all make sense in a way that's really gonna teach you how to do it. And editing films is a key thing you have to know about. You've got to figure that stuff out if you're really gonna be fully-formed, and be able to make a movie where you don't need a lot of support.

-- Wes Anderson

"The cinema is not an art which films life: the cinema is something between art and life. Unlike painting and literature, the cinema both gives to life and takes from it, and I try to render this concept in my films. Literature and painting both exist as art from the very start; the cinema doesn't."

-- Jean-Luc Godard

"I don't think that writers or painters or filmmakers function because they have something they particularly want to say. They have something that they feel. And they like the art form; they like words, or the smell of paint, or celluloid and photographic images and working with actors. I don't think that any genuine artist has ever been oriented by some didactic point of view, even if he thought he was."

-- Stanley Kubrick

"Films today show only a dream world and have lost touch with the way people really are... In this country, people die at 21. They die emotionally at 21, maybe younger... My responsibility as an artist is to help people get past 21... The films are a roadmap through emotional and intellectual terrain that provides a solution on how to save pain."

-- John Cassavetes

****************************************************************************
k... time for a change of pace... sorry bout da jump in topic 2 atheism... but hey if u know me then u already know how i am so u gotta luv me 4 it...

The following is from Einstein and Religion by Max Jammer, Princeton University Press
"I'm not an atheist, and I don't think I can call myself a pantheist. We are in the position of a little child entering a huge library filled with books in many languages. The child knows someone must have written those books. It does not know how. It does not understand the languages in which they are written. The child dimly suspects a mysterious order in the arrangement of the books but doesn't know what it is. That, it seems to me, is the attitude of even the most intelligent human being toward God. We see the universe marvelously arranged and obeying certain laws but only dimly understand these laws. Our limited minds grasp the mysterious force that moves the constellations."

-- Einstein...
my hero in more ways then i can explain...

k... a couple more...




Simple... yet Effective...
what a great combination...
so how many of u got the ads right??? A Plastic Surgeon and an Optometrist...

Rants & Rumbles...


so here i get to park all da shiK that i like, hate, or am just plain impressed by...
K... so it's really just so i can go back and get inspired to try and think outside da "BOX" down da road of life...
i guess this is what most people would call Guerilla Marketing, oh wait wha's, how do u say... watch call it? Thats it... da new catch phrase is Viral Marketing... yes u get points 4 dat... NOT...

Whatever u call it...
I call it Effective...

This campaign is from SUPPORT, a organisation from Mumbai India been actively working with street children and homeless youth in the field of drug addiction and HIV/ AIDS prevention since 1992.
A cutout of a homeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such conditions. As a result, from the 54 outlets where the activity was carried out, SUPPORT collected over two lakh rupees (one lakh is equal to a hundred thousand) within just over six weeks. The willingness of people to contribute has encouraged them to replicate this activity in other cities as well.
AgencyThis guerilla campaign is from SUPPORT, a organisation from Mumbai India been actively working with street children and homeless youth in the field of drug addiction and HIV/ AIDS prevention since 1992.
A cutout of a homeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such conditions. As a result, from the 54 outlets where the activity was carried out, SUPPORT collected over two lakh rupees (one lakh is equal to a hundred thousand) within just over six weeks. The willingness of people to contribute has encouraged them to replicate this activity in other cities as well.
Agency Everest Y&R Mumbai India Y&R Mumbai India

via Young & RibiCON...

Saturday, February 17, 2007

i should clarify my earlier statements... 'bout mySpace...etc...

allright 1st off
• del.icio.us • Reddit It • Digg This! • Stumble It! • Technorati...
ALL ROCK...
i am not knocking them... they serve a great purpose... and work well...
pay attention now... notice myspace was left out... yes they are all good tools... tools nonetheless...
Like any skilled craftsmen we all grow to love and cherish some tools over others...
some make it in my toolbox others just rust away...
So with dat said... I want 2 clarify why im posting this... i shut down a previous site (name witheld 2 protect da innocent) cuz there were 2 many trolls dat had 2 much time on their hands & nothing better then annoy, antogonize, disrupt whatever u wanna call it, just F*n Troll around, trash talk & leave stupid comments... just so they could see there witty repertoir on the above said services...
i don't think my opinions, rants and tirades deserve to put on these services just to spoil the really important works out there...
So please STOP Tagging my site to 'em. None of this stuff makes you look ‘deeper’ or more ‘self aware.’ It makes you look banal, bored, and childish. So please stop doing that shit, people. Not only are you humiliating yourselves, but you are making my eyes bleed...

If you read my site and then change your mind about certain subjects without doing any self research because you’re under the misguided notion that my brilliance is the result of numerous studies, facts, figures, and scientific experiments, then it literally amazes me that Darwin hasn’t claimed you yet. Fucking morons.
k, dat was uncalled 4, i'll admit... NOT...
(i am in dis biz to do numerous studies,focus groups, R & D, & a scientific experiment or 2 just 2 get da facts)...
When I write, I make room for the possibility that I may be wrong. I’m not afraid to be wrong. i hate writing thus i am not very good at it, thus im publishing this Blog so i can get better. When i have to write, i write what i am confident about...
That does not mean you should not be afraid to prove me wrong.
Either that or you can just take my site for what it is: a brief diversion from the endless repetition that is your life.
That’s all it was ever meant to be...
Now go away Trolls...(yes i know this is just gonna feed 'em amunition as they say... but who knows maybe i just want 2 antagonize 'em & just to keep em busy wasting their time here so i can get more stats and facts about 'em... >:[

2 everyone dat has a myspace(etc.) dat i told F*k u ALL...

F*K u all... yup... i said it again...
so 2 da next person dat asks me if i have a myspace account... uve been WARNED!!!!!
no this is not a sign of defeat or jumping on da band wagon...
just another tool in da toolbox...
I had my website b4 any of u myspace n00bs knew what a .com was... :P

anyways...
this site is really 4 all my friends, family and loved ones dat say i drop out of da picture 2 quick and randomly...
so this is 4 all my peeps...
so dat u all know ur loved and respected and i can find a way 2 communicate where and how im doing without going into all da boring details...

im here in austin just hacking away in my little creative workshop (as my friend has been saying lately, luv u Chriselda.)
im trying 2 learn how to be more creative, honest & true... these r my steps toward growing...
thanx 4 walking this same path with me folks...
karmas a bitch aint it...

my little piece of da w.w.w., & a definition of marketing any1 can understand...

So this blog is really about me... typical huh...its my way of trying 2 be a little more organized in my life...
this is my place i get 2 leave notes 4 myself... my cheat sheet if u will...

so here's my very 1st...

Allright, i present a definition of Marketing that should make sense for most people not in "da Biz"...

You see a gorgeous girl at a party. You go up to her and say, I'm fantastic in bed.
That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, He's fantastic in bed. That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, Hi, I'm fantastic in bed. That's Telemarketing.

You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, By the way, I'm fantastic in bed. That's Public Relations.

You're at a party and see a gorgeous girl. She walks up to you and says, I hear you're fantastic in bed. That's Brand Recognition.

***Now for the NEW current set of Marketing labels...***

After you introduce yourself with one of the above said lines and the party ends, the gorgeous girl calls, txt's, & emails all her friends & family about how much of a creepy freak you are. That's Viral Marketing.

And the next day, all the gorgeous girls family & friends and all of there friends get together to make flyers, websites, rally's and what not to inform all the other gorgeous girls out there about your freaky, creepy marketing tendencies. That's Guerilla Marketing.

u Freak u... bwahahaha....

stay tuned to this bat channel and
next week you might get another piece of da puzzle...