How did they do that? The making of the Orange-Belonging Spot...

So how many of you figured out how they did it? Hmmm... be honest...

Holes, lots an lots of F'n holes for people to jump into... that was easy, wasn't it? The simplest answer is usually correct...

Created by exported Swedish Team Sam Åkesson and Tomas Mankovsky of Fallon London & directed by Frederic Planchon. Asked how many takes it took and exactly how they did it and what VFX were used? Sam replied, "No VFX at all... and yeah it took A LOT of F'n takes, we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes."
Add a well placed camera and some strong editing, mix it all together and you get this spot...
Here's the behind the scenes footage of some key elements I promised you all...




Agency: Fallon London
Shot on location in Mexico.

An amazing commercial done without any Special FX.

Now for a change of pace from the previous post...
This commercial done for "Orange, titled-Belonging" was shot entirely "in the CAN" as they say... There are no special effects, VFX or CGI done on this ad... it was shot over the period of 2 months with weeks upon weeks of rehearsals so that men, women and kids would get it right, and then they added a dog to into the mix as if it wasn't complicated enough...



Very well done, and a testament as to what a lot of hard work, a little creativity and not having a million dollar budget to "Fix it post" can do...

So how did they do it? Ideas/guesses?
Stay tuned to this bat channel and not only will I tell you how they did it, but I'll show you behind the scenes footage...
Amazing stuff, so utterly simple and yet still so powerful...
Stay Tuned... and if you guess how they did it, you win a prize...

Agency: Fallon London.
Prod. Company: The Academy, Post-production: MPC
Audio post-production: Wave Studios
Team: Micah Walker (Creative Director), Sam Åkesson (Creative) and Tomas Mankovsky (Creative)