A few more BMW~The Hire, short films...

Here's more of the BMW shorts...Enjoy...
First off, a fun one, this one is "STAR", starring Madonna, directed by her director husband Guy Ritchie...
watch it, feel it, no wait, wear it... =p

Well done by all parties...

Number 2 is a just plain powerful... "Powder Keg" Directed by Alejandro González Iñárritu.

Do you all personally think this ad sells a car? (I am personally pleased they did not end it with him driving away).

Number 3 is typical hollywood action dribble, blah blah... "Ambush" but I included it to show what a little music can do to change the "feel" of a spot, watch the first and then watch the "ReMix" version right after, same spots, no edits whatsoever... just music...

and now for the remix... with music from: Deltron - Virus, Toto - Africa, Prodigy - Breathe and the theme to Perfect Strangers, bwahahaha...

So which version do you all like?
Notice the feel and texture of each film and there respective directors/crews agenda...

Some more Visual Copywriters work...

k, everyone liked the spots but I guess the copywriters spoke 1st or loudest and wanted more copy driven spots shown...
so without further ado...
Here's one for Heinz ketchup... it's what's called a "tease" in the "biz", a 10 second spot that rarely gets made because no one thinks they work, usually they are just used as a logo placeholder...

Bwahahaha... oops, there is no copy on that spot... >=]

and number 2 goes to...Try selling a bean and a smell, with what else, color...


Last but not least... nobody else but a copywriter could dream this up...

good stuff...

An amazing commercial done without any Special FX.

Now for a change of pace from the previous post...
This commercial done for "Orange, titled-Belonging" was shot entirely "in the CAN" as they say... There are no special effects, VFX or CGI done on this ad... it was shot over the period of 2 months with weeks upon weeks of rehearsals so that men, women and kids would get it right, and then they added a dog to into the mix as if it wasn't complicated enough...



Very well done, and a testament as to what a lot of hard work, a little creativity and not having a million dollar budget to "Fix it post" can do...

So how did they do it? Ideas/guesses?
Stay tuned to this bat channel and not only will I tell you how they did it, but I'll show you behind the scenes footage...
Amazing stuff, so utterly simple and yet still so powerful...
Stay Tuned... and if you guess how they did it, you win a prize...

Agency: Fallon London.
Prod. Company: The Academy, Post-production: MPC
Audio post-production: Wave Studios
Team: Micah Walker (Creative Director), Sam Åkesson (Creative) and Tomas Mankovsky (Creative)