A few more BMW~The Hire, short films...

Here's more of the BMW shorts...Enjoy...
First off, a fun one, this one is "STAR", starring Madonna, directed by her director husband Guy Ritchie...
watch it, feel it, no wait, wear it... =p

Well done by all parties...

Number 2 is a just plain powerful... "Powder Keg" Directed by Alejandro González Iñárritu.

Do you all personally think this ad sells a car? (I am personally pleased they did not end it with him driving away).

Number 3 is typical hollywood action dribble, blah blah... "Ambush" but I included it to show what a little music can do to change the "feel" of a spot, watch the first and then watch the "ReMix" version right after, same spots, no edits whatsoever... just music...

and now for the remix... with music from: Deltron - Virus, Toto - Africa, Prodigy - Breathe and the theme to Perfect Strangers, bwahahaha...

So which version do you all like?
Notice the feel and texture of each film and there respective directors/crews agenda...

Trade the sunrise for a sunset, Darkness is death's ignorance & the devil's time...

That's such an awesome line by the late great godfather of Soul, James Brown... This is one of my favorite short films & one of the original viral ads that started it all. BMW released 7 short films, granted each had a million dollar budget, real actors & directors, so they aren't exactly indie. They show how to do it right, entertain & engage the audience first, sell the product last or by default, as they did with these shorts. This is the direction advertising needs to head & lead in, if it's going to survive the democratization of technology (i.e. Internet, TIVO/DVR's, iPod's & HiDef) that now gives people the choice & freedom to watch what they want, where they want & how they want. Consumers are growing wiser & more savvy to technologies giving them not only those choices, but the time to choose the products they are in the market for or may be in the market for later. Take me for example, in mid 2001, when these ads 1st came out, I couldn't afford a BMW Z3(let alone Z4), now watching them all over again that Z4 looks off da chain... hmmm, blacks more my color... bwahahahaha...
Directed by Tony Scott, starring Clive Owen, Gary Oldman, Marilyn Manson & James Brown, in one of his last great performances, & he gets to use some wonderful lines from his songs, enjoy...
"Beat the Devil" (BTW it's over 9 minutes long)

Agency & original concept: Fallon Worldwide.

Dove Evolution Ad... this is near perfect...

Okay, I have been wanting to post this ad for awhile, sorry i'm just getting to it...
Dove jumps on the guerilla advertising wagon and does it right, not only are they brutaly honest, they are effective...
This ad shows all the steps in creating the illusion of a supermodel, from hair & makeup to digital photo retouching...



Agency Ogilvy & Mather, Toronto.

Here's the "Making of Dove Evolution".



Nice Job...
The Post Houses are Rogue Media & SoHo.
Music is "Passage D" (Vapor remix) by The Flasbulb.