A few more BMW~The Hire, short films...

Here's more of the BMW shorts...Enjoy...
First off, a fun one, this one is "STAR", starring Madonna, directed by her director husband Guy Ritchie...
watch it, feel it, no wait, wear it... =p

Well done by all parties...

Number 2 is a just plain powerful... "Powder Keg" Directed by Alejandro González Iñárritu.

Do you all personally think this ad sells a car? (I am personally pleased they did not end it with him driving away).

Number 3 is typical hollywood action dribble, blah blah... "Ambush" but I included it to show what a little music can do to change the "feel" of a spot, watch the first and then watch the "ReMix" version right after, same spots, no edits whatsoever... just music...

and now for the remix... with music from: Deltron - Virus, Toto - Africa, Prodigy - Breathe and the theme to Perfect Strangers, bwahahaha...

So which version do you all like?
Notice the feel and texture of each film and there respective directors/crews agenda...

Trade the sunrise for a sunset, Darkness is death's ignorance & the devil's time...

That's such an awesome line by the late great godfather of Soul, James Brown... This is one of my favorite short films & one of the original viral ads that started it all. BMW released 7 short films, granted each had a million dollar budget, real actors & directors, so they aren't exactly indie. They show how to do it right, entertain & engage the audience first, sell the product last or by default, as they did with these shorts. This is the direction advertising needs to head & lead in, if it's going to survive the democratization of technology (i.e. Internet, TIVO/DVR's, iPod's & HiDef) that now gives people the choice & freedom to watch what they want, where they want & how they want. Consumers are growing wiser & more savvy to technologies giving them not only those choices, but the time to choose the products they are in the market for or may be in the market for later. Take me for example, in mid 2001, when these ads 1st came out, I couldn't afford a BMW Z3(let alone Z4), now watching them all over again that Z4 looks off da chain... hmmm, blacks more my color... bwahahahaha...
Directed by Tony Scott, starring Clive Owen, Gary Oldman, Marilyn Manson & James Brown, in one of his last great performances, & he gets to use some wonderful lines from his songs, enjoy...
"Beat the Devil" (BTW it's over 9 minutes long)

Agency & original concept: Fallon Worldwide.

Seems like everyone liked the spots I posted with & w/o VFX, so here's a few more...

So here you go, now you can't say I never gave you anything...
1st off is Honda's imagining of(for) ASIMO? There brainchild in robotics, which they are leading in BTW...

Nice viral, very well done, and no Special FX...

2nd up is for Ols-What are the odds?

Definately a good choice to use mostly CGI VFX...

3rd place goes to... Mazda, zoom zoom... who say's women can't parallel park...

No CGI VFX were used, just old skool-practical Special FX...
Nice Job...

Honorable Mention goes to this one... This is for all the copywriters out there...

Good copy can make or break a spot, no amount of budget or Special FX can save bad copy. This one earned it's place here, because of good copy, compare it's budget to the any of the other spots, and tell me it's not just as effective, I thought so...
Anyone know's the agencies involved pls drop me a line...

all righty then... my 1st video post...and they r viral ads 2 boot...

Nokias New Viral Ad...



Nokia has just launched a new viral campaign called Pjotro vs DJ eFFeX. The original Pjotro campaignlast year has received some very positive feedback and won a number ofviral awards, now Nokia has extended the campaign and got the humanbeatbox DJ eFFeX involved. The viral is a launched to help the NseriesMusic range devices. (so dats what happened 2 da nGage! bwahaha...)
Here is da Main site - http://www.pjotrovsdjeffex.com

Agency which created this viral is (www.farfar.se) in Sweden.

k... heres one of mine...



Agency which created this viral is www.crewofone.com